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A Marketer’s Journey Through the World of AI

Entry 1. February 18, 2021 By now, we have all heard that AI is revolutionizing marketing and sales. Whether automating traditionally manual processes, using marketing analytics to predict future behavior, or even using it to help select what message resonates

sales AI
How to Use AI + Targeted Ads to Bolster Sales: Demystifying Recommender Systems Part III

We’ve talked quite a bit on this blog about recommender systems; so much, in fact, that it’s beginning to border dangerously on an obsession. And who can blame us? Recommenders are fascinating creatures, being some of the simplest AI systems

Sales AI
Leveraging AI+ Written/Spoken Word for Sales Enablement

When many people think of AI, robot butlers and self-driving cars come to mind. These technologies are “stand alone” solutions that do not require much human interaction but do require a huge up-front cost. However, there is another branch of